OMG - Twitter Releases a New Feature With No Media Coverage!

I was very surprised to see that Twitter released a new feature the other day and there's been no significant media coverage of it!!  (Not that this is a bad thing, mind you.)

Anyway, Twitter is working with other organizations and people to end malaria.  A cool initiative all around.  The other day I notice a tweet from a friend which had a little mosquito symbol:



It's also on Twitter's home page:



You can click on the symbol/icon and go to the end malaria website.   I don't think I've seen this before - a hyperlinked single character?

Maybe I'm missing something, but this seems new, and exciting!  What's next, a sarcasm font??
 
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