Clorox: Looking for Attorney to Oversee Social Media Programs
I'm guessing the headline from this Ad Age article (titled "Clorox: Seeking Attorney to Oversee Social Media Programs" / h/t John Lichtenberger) may be an example of a headline that doesn't precisely fit the article. From reading the article, Clorox seems to envision the prospective Colorox in-house lawyer as overseeing the legal aspects of the social media program, rather than overseeing the program itself.
I'm not sure what Colorox has in mind for the new lawyer's orientation, but it should think about giving him or her a copy of this cartoon I came across the other day titled "Corporate Twitter" (by Tom Fishburne):
The risk averse nature of lawyers coupled with our instinct for editing and re-editing documents at length will probably cause us to butt heads with the social media departments on occasion. This will probably result in the exaggerated version of the typical battle between the legal department and the marketing department in any company (or the legal department and the sales department).
I'm not sure what Colorox has in mind for the new lawyer's orientation, but it should think about giving him or her a copy of this cartoon I came across the other day titled "Corporate Twitter" (by Tom Fishburne):
The risk averse nature of lawyers coupled with our instinct for editing and re-editing documents at length will probably cause us to butt heads with the social media departments on occasion. This will probably result in the exaggerated version of the typical battle between the legal department and the marketing department in any company (or the legal department and the sales department).
Direct link to the job posting:
http://clorox.hodesiq.com/job_detail.asp?JobID=1762180&user;_id=
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Cartoon is perfect. Enjoyed reading this.
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