Patrick Byers posts a tricky looking opt-out link from Whistler-Blackcomb.  It's tough to tell what you are clicking on, the obvious "opt-out" is a very limited opt-out.  In fact, it's not even clear what you should click on if you want to stop receiving additional emails. 

Here's a screenshot:



The FTC recently issued regulations under CAN-SPAM which addressed opt-out requirements.  (FTC Regs [link] .pdf/large file.)  Under the new regulations, recipients cannot be made to pay a fee, provide information, or take other steps in order to opt-out.  An opt-out must be made available via a reply or by clicking on a link.  It's unclear as to whether this email violates the regulation, but many people are of the opinion that CAN-SPAM opt-outs cannot be effected via a manage preferences page. 

What's more troubling is the transparent attempt to fool the recipient, using bright colors for what is essentially a permission to receive further emails, and the use of cryptic text in order to opt out from all emails. "All Intrawest Groups: this includes Club Intrawest" is presumably the 100% opt-out, but it's not clear from the text.

Many people probably think recipients should be able to figure this sort of thing out for themselves. I could see the FTC taking a different position.  Also, where's the goodwill generated by something like this? 
 
On a related note, I've noticed that hotels routinely automatically opt guests in for receiving emails.  When you check in, you are asked to provide your email address.  I can see needing to provide an email address when you make the reservation, but why when you check in?  Still, rather than argue, I often go ahead and provide a throwaway Yahoo email address.  Sure enough, a stream of emails arrive in my in box following my visit, letting me know about the wonderful deals that are out there.  This isn't a big deal, but it just slightly irks me.  May or may not influence my purchasing decision.