Forced Opt-In, Courtesy of Pizza Hut
Consumerist posts on Pizza Hut's appallingly bad "opt-in". I guess when you order a Pizza Hut pizza online, you have to click on the "I agree" box to indicate your agreement to the terms and conditions -- i.e., you have to check this box to complete your on-line order. Turns out that by clicking on this box you also agree to receive further marketing communications from Pizza Hut. One blogger, linked at Consumerist, rightly expresses indignation:
WHAT?!?! Are you serious? Really
Pizza Hut? Really? You can't be. This can't be right. I really
can't buy your product online unless I agree to receive your junk
mail? There's no check to opt-in, LET ALONE AN UNCHECK TO OPT-OUT?
Let me get this right. In order to order pizza online from pizzahut.com I MUST "agree to receive information about Pizza Hut®/WingStreet® coupons, promotions, announcements, events and specials". Are you freaking kidding me? Refresh! This must be a mistake. No, even better, they must have been hacked by a competitor. Dominoes... you sneaky, sneaky, guys (KIDDING, no calls from lawyers). I was absolutely floored. Now, I have no idea how easy it is to opt-out of the "information", once the "coupons, promotions, announcements, events and specials" start flooding in since my buddy refused to create an account. I'm imagining the subject of an email right now: "WingStreet Wings: So Damn Good, You'll Never Unsubscribe, So Why Give You the Option?"
Let me get this right. In order to order pizza online from pizzahut.com I MUST "agree to receive information about Pizza Hut®/WingStreet® coupons, promotions, announcements, events and specials". Are you freaking kidding me? Refresh! This must be a mistake. No, even better, they must have been hacked by a competitor. Dominoes... you sneaky, sneaky, guys (KIDDING, no calls from lawyers). I was absolutely floored. Now, I have no idea how easy it is to opt-out of the "information", once the "coupons, promotions, announcements, events and specials" start flooding in since my buddy refused to create an account. I'm imagining the subject of an email right now: "WingStreet Wings: So Damn Good, You'll Never Unsubscribe, So Why Give You the Option?"
That is ridiculous . . . and probably constitutes an unfair business practice or two. (h/t Al Iverson)
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