Herbal Supplement Class Action Wraps Up
Last month (I'm a little behind on the goings on) a class action spanning several years and alleging state and federal RICO (racketeering) violations around the marketing of herbal "enlargement" supplements started winding its way down. [edited to remove document] (Horton v. Leading Edge Mktg., 2007
The suit was filed in 2004 or so against a variety of companies (involved in the marketing of this supplement) in the district of Colorado. [Greeley Tribune] Obviously, the lead plaintiff caught a lot of grief for his role in the lawsuit. Now, several years, and an appeal later, the lawsuit settled on terms seemingly favorable to plaintiffs (and/or class counsel). (Approximately $6.5 million - which isn't particularly large in class action terms - was set aside to satisfy class claims.)
The case would not have caught my eye but for the strange array of products and services offered as part of class compensation:
(a) a Cash Rebate of $ 10.00, or (b) any or all of the following benefits, which collectively are referred to as the "Alternative Benefit": (I) a downloadable e-book (i.e., a book in electronic form) relating to men's sexual and reproductive health, having a retail value of $ 39.95; (ii) a six-month subscription to Anti-Spam/Anti-Virus Email Forwarding for Home Users, provided by Security Sage, Inc., having a retail value of $ 24.95; (iii) access to NWWL.com; (iv) a coupon good for a 10% discount on purchases at big-outlet.com; and (v) a coupon good for a 15% discount on purchases at dutyfreedepot.com. No additional purchase is required for a Class Member to claim any Class Benefit, except for items (iv) and (v) Cash Rebates made to persons outside the United States are subject to income tax withholding in the amount of $ 3.00.Access to NWWL.com?


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