Turning Junk Mail Into Spam


Not really, but that's what I was thinking about when I saw this nifty business model [Earth Class Mail]: 
Earth Class Mail online postal mail is a creation of Earth Class Mail Corp . . . .

[Its] patent-pending Earth Class Mail service enables users to directly command the retrieval of a single document or piece of mail through the Internet from anywhere in the world, and order it to be scanned, forward-shipped, archived, duplicated, or destroyed with the click of a mouse.

That's genius.  And I would not be surprised if that company offers a service where you can snail mail documents by emailing them.  (That would be called the "Virtual Assistant".)  [via John Cook's "Venture Blog".] 

I abhor snail mail.  The volume of junk compared to actual bills (relevant mail) and the increasing tendency of junk mailers to disguise junk mail as important correspondence makes wading through the daily mail a serious pain.  More than anything I'm apprehensive of missing something. 

Of course, I could not read Cook's post without thinking of the spam implications.  Can this service turn junk mail into spam?  Likely not.  But then again, given decisions such as Joffe v. Acacia Mortgage Corp., 121 P.3d 181 (2005), holding that sms spam is prohibited by the Telephone Consumer Protection Act, you never know.   In seriousness, a law regulating the efforts of direct mailers to disguise their mailings (probably already on the books in some shape or form) would easily save as much time/resources as CAN-SPAM.  [Those "trademark watch" people are particularly egregious offenders.]
 
Posted by Venkat at 5/4/2007 8:03 AM
Categories: CAN-SPAM, Spam, Direct Mail, Miscellany
 
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