08 Campaign Email Issues
Some bloggers are crying foul over John Edwards's email
collection (and use) practices. One goes so far as to call it
"phishing": "Edwards uses wife's illness for campaign phishing"*
When you visit the John
Edwards for President Web site, you're invited to send a sympathy
note to the Edwardses. And tens of thousands of well wishers have done so since
that heart-wrenching
news conference two weeks ago at which Elizabeth Edwards
courageously discussed her incurable cancer.
What those well wishers get in return -- e-mail
messages soliciting contributions to Edwards's campaign.
Visitors to the Edwards site who choose to
"send a note to Elizabeth and John" are first taken to a heartfelt letter from the
candidate that was written the day after he learned that his wife's cancer
had returned. Edwards thanks readers for their "prayers and wishes,"
vows that he and
Anyone who then chooses to send a note of sympathy
to the Edwardses -- and, thus, provide his or her e-mail address -- automatically
becomes part of the Edwards campaign's online e-mail database, a list that is
crucial to any campaign's ability to raise vast amounts of money over the
Internet.
I don't know the answer to whether this is appropriate –
legally speaking. Most spam and related
statutes deal with only "commercial" email. So it's tough to get into trouble under those
provisions (query as to whether a pure fundraising email would fall into this
category). Most identity theft statutes require
obtaining someone's identity under false pretenses and/or with the intent to
commit an additional fraud or financial crime. I don't think either of those types of rules would be triggered. While the disclosure around the use of the well-wisher email address may
not have been crystal clear, the utlimate use of the email
addresses is probably not clearly prohibited.


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