Flaming
A NYT article (by Daniel Goleman, the author of “Social Intelligence: The New Science of Human Relationships”) explains "flaming":
Flaming has a technical name, the “online disinhibition effect,” which psychologists apply to the many ways people behave with less restraint in cyberspace. . . .My understanding was that the practice of flaming and the name gained prominence on message boards. There the lag is much more unpredictable between your communication and a direct response. And your communication is not so much directed at the person, but at the whole "group".The emerging field of social neuroscience, the study of what goes on in the brains and bodies of two interacting people, offers clues into the neural mechanics behind flaming.
This work points to a design flaw inherent in the interface between the brain’s social circuitry and the online world. In face-to-face interaction, the brain reads a continual cascade of emotional signs and social cues, instantaneously using them to guide our next move so that the encounter goes well. Much of this social guidance occurs in circuitry centered on the orbitofrontal cortex, a center for empathy. This cortex uses that social scan to help make sure that what we do next will keep the interaction on track. . . .
One proposed solution to flaming is replacing typed messages with video. The assumption is that getting a message along with its emotional nuances might help us dampen the impulse to flame.
All this reminds me of a poster on the wall of classrooms I once visited in New Haven public schools. The poster, part of a program in social development that has lowered rates of violence in schools there, shows a stoplight. It says that when students feel upset, they should remember that the red light means to stop, calm down and think before they act. The yellow light prompts them to weigh a range of responses, and their consequences. The green light urges them to try the best response.
But that's neither here nor there. One day I will come up with an appropriate image. In the interim, the best retardant (to flaming) may be to envision your message published, passed around, and eventually read by everyone you know, not just the person you sent it to. Always think twice before hitting the send button.


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