Lawyers and Klout
Kevin O'Keefe posts about Klout and provides a sensible take ("Klout for Lawyers: what is it? does it matter?").
Other than if you are interested in snack foods and subway sandwiches, I don't know the answer to the question of whether "Klout really matters." (If you're into free snack foods and subway sandwiches, there's definitely some measurable ROI from Klout.) There's not a whole lot to disagree with in Kevin's post, but what struck me is that a lawyer actually asked Kevin this question. I understand that Kevin is steeped in blogging and the use of media by lawyers and often provides useful information and would very likely have an opinion on this topic, but let's step back for a second. A lawyer actually asked someone whether they should be using Klout?
Lawyers are supposed to be critical, be able to do their due diligence. We may not be whiz marketers, but something like the efficacy of Klout for our own practice should be something we should be able to readily develop an informed opinion on, right? This is the type of thing we're called on to do every day in our practices, whether you are evaluating a case, business transaction, an argument, etc. In the time you email someone to get their opinion on Klout, you could check out Klout's website and figure out what they are about. The next step is to determine whether any of your clients or potential clients use Klout or will care about it. There's a pretty obvious way to do this: ask them! (In fact asking one or two of your clients is probably a better way than reading any number of blog posts to figure out whether Klout is at all relevant to your professional life.)
I understand there may be a variety of opinions on Klout, but seriously people. Let's get it together. Should the legal profession really be having a discussion on whether Klout is useful for lawyers?
There are lots of reasons to fear for the future of the profession, but this definitely makes the list.
Added: I came across this detailed piece from The Time Blawg: "UK Law Firms With Klout -- A Clearer Picture," which takes a look at a 'report' from The Lawyer, a UK publication: "Top firms losing out to upstarts in social media sphere."
The picture looks bleak is about all I can say.
Other than if you are interested in snack foods and subway sandwiches, I don't know the answer to the question of whether "Klout really matters." (If you're into free snack foods and subway sandwiches, there's definitely some measurable ROI from Klout.) There's not a whole lot to disagree with in Kevin's post, but what struck me is that a lawyer actually asked Kevin this question. I understand that Kevin is steeped in blogging and the use of media by lawyers and often provides useful information and would very likely have an opinion on this topic, but let's step back for a second. A lawyer actually asked someone whether they should be using Klout?
Lawyers are supposed to be critical, be able to do their due diligence. We may not be whiz marketers, but something like the efficacy of Klout for our own practice should be something we should be able to readily develop an informed opinion on, right? This is the type of thing we're called on to do every day in our practices, whether you are evaluating a case, business transaction, an argument, etc. In the time you email someone to get their opinion on Klout, you could check out Klout's website and figure out what they are about. The next step is to determine whether any of your clients or potential clients use Klout or will care about it. There's a pretty obvious way to do this: ask them! (In fact asking one or two of your clients is probably a better way than reading any number of blog posts to figure out whether Klout is at all relevant to your professional life.)
I understand there may be a variety of opinions on Klout, but seriously people. Let's get it together. Should the legal profession really be having a discussion on whether Klout is useful for lawyers?
There are lots of reasons to fear for the future of the profession, but this definitely makes the list.
Added: I came across this detailed piece from The Time Blawg: "UK Law Firms With Klout -- A Clearer Picture," which takes a look at a 'report' from The Lawyer, a UK publication: "Top firms losing out to upstarts in social media sphere."
The picture looks bleak is about all I can say.
Good post, well said. Looks like PeerIndex may also be going down the road of manufacturing and slogging spam, too. :(
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Okay--so no discussion of Klout and no discussion of LinkedIn. Got it! :-)
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Klout can be good when you need a nosh. After all, what's a drink without a nosh?
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