Unvarnished - the Yelp for People: Attractive Nuisance? Privacy Nightmare?

Unvarnished is a recently launched startup which is sort of a "Yelp for people." 

It raises some interesting legal issues, two of which are covered in blog posts:
Ryan Calo:  "Unvarnished and Unintelligible"; "Unvarnished Revisited"

Rebecca Tushnet:  "230 Review Question"
Unvarnished is a "completely evil social network" that encourages people to set up profiles for others. TechCrunch calls it a "clean, well-lighted place for defamation." Users may claim their profiles, but not take them down or edit them to remove negative reviews. Close enough to Kozinski's harassthem.com? My guess is not. Just being an attractive nuisance isn't enough.
More:  LAT Technology blog:  "Unvarnished, a new website that rates people, triggers controversy."  TechCrunch: "Unvarnished, a Clean Well-Lighted Place for Defamation."
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